CONCEPT

“VELVERA” inspired by the word Velvet, representing elegance, refinement, and timeless beauty. VELVERA adalah fashion house yang menjadi wadah bagi para designer untuk mengeksplorasi kreativitas dan mewujudkan ide menjadi sebuah karya.

Melalui berbagai proyek kreatif selama 2 minggu, para designer akan belajar, berkolaborasi, dan mengembangkan identitas desain mereka sebelum mempersembahkan hasil akhirnya di VELVERA Fashion Week.

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“VELVERA” is inspired by the word Velvet, representing elegance, refinement, and timeless beauty. As a fashion house, VELVERA is a place where designers can explore their creativity, express their ideas, and turn them into meaningful creations.

Throughout a two-week journey, designers will take on creative projects, learn new things, collaborate with others, and grow their own design identity. The journey comes to an end at VELVERA Fashion Week, where every designer gets to showcase their final work and celebrate everything they’ve created together.